Kathy Murphy

April 6, 2017

I am reading a fascinating book by Tom Friedman, Thank You for Being Late: An Optimists Guide to Thriving in the Age of Accelerations. He provides numerous examples from Technology, Mother Nature and The Market (global flows of commerce, social networks, finance, etc.) to illustrate how fast our world is changing. Having experienced the golf industry over the last 39 years…I can relate. There have been so many changes in golf clubs, golf balls, swing technique and performance theories – it can be challenging to keep up. Performing well, in any area of our lives is complicated with ‘information overload’. Too much information coming at us at an accelerating pace creates an uneasy feeling – we could describe as instability or disorientation. To survive our accelerating world, Friedman and many others recommend that we decide to be life-long learners and continually practice the skill of adaptability. We have to make a conscious decision to become a life-long learner and this means we need to be open to change. Fortunately for those of us who instruct and coach golfers we come across many of these people. Except, how many golfers do you know will take a golf lesson, presumably to learn something new or to improve an area of their game, but they are really not sure they want to change anything? After all they want to feel comfortable over the ball. Here is where Opti comes in!!

Opti engages the subconscious – this is where automatic performance takes place. Opti trains the brain to create Synergy – a pattern of integrated and balanced brain activity that has been proven to be present at high levels of performance. When the golfer trains with Opti in a variety of situations (different shots, different clubs, different conditions, on the course and off the course), the brain learns to repeat this pattern of Synergy by being “rewarded” with low music volume. With enough repetition, the pattern becomes long lasting and will carry over to your everyday play and you will soon Better Your Best™ performance.

Golf is one of those games that we never seem to master and one of the reasons it is so challenging is that it requires us (as the player) to be adaptable. The environment of golf is constantly changing – every shot is different than the last in so many ways. Opti provides us a portable, affordable and quantifiable tool that fills in the neuroscience gap in golf skill development.

Learn more about how Opti can be applied to a variety of activities and environments by checking out our entire website at MyOptiBrain.com and/or by contacting us today!

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